About The Brand

Unapologetic Urban Gear®

Brand Story

Founded in 2013 in Atlanta, Georgia, Unapologetic® is more than a streetwear brand, it’s a movement. Built on faith and designed for bold expression, Unapologetic empowers individuals to stand firm in their beliefs without compromise.

What started as a vision from Henry C. Murphy has since grown into a brand that has impacted tens of thousands of people nationwide. Through 19+ tours, Henry has connected with audiences and artists who share the same fearless faith, spreading the message of Unapologetic one conversation at a time. Our apparel is more than fabric, it’s a statement, a declaration of confidence in faith and individuality.

For over a decade, we’ve fused street culture with spiritual conviction, creating high-quality pieces that resonate with those who refuse to dim their light. From statement tees to premium designs, Unapologetic® is for those who embrace both style and substance.

As we continue to grow, our mission remains the same: to inspire, uplift, and make faith and fashion inseparable.

Join us. Wear your faith boldly. Live Unapologetic.