About The Brand

Established in 2013 in the heart of Atlanta, Georgia, Unapologetic was founded as more than just a streetwear brand. From day one, we set out to create something bold—a way for people to express their faith with confidence and style. Faith is our foundation, and fashion is our form of self-expression.

The vision for Unapologetic was sparked by Henry C. Murphy, the sole creative behind the brand, who took Unapologetic on over 19 tours across the country. Touring with inspiring artists like KB, Andy Mineo, Trip Lee, Preston and Jackie Hill Perry, Mali Music, Jonathan McReynolds, and others, Henry connected with thousands of people face-to-face, passionately sharing the story of Unapologetic with everyone he met. He believed that these interactions were key to growing a brand that is all about being bold and unashamed.

Whether you’re wearing one of our statement tees that speaks to your faith or a premium piece that proudly displays our logo, Unapologetic exists to help you show up fully as yourself. We’re here for those who refuse to hide their faith or their individuality—who believe that these two things can and should coexist.

Unapologetic is not just a brand; it’s a movement. For over a decade, we’ve stood alongside those who believe in their faith as passionately as we do in ours, making our mark with both streetwear and luxury designs. As we look to the future, we remain committed to empowering people everywhere to live—and wear—their beliefs unapologetically. Join us in making faith and fashion inseparable, with style and conviction that never wavers.